About Us

Our Mission

To cultivate a lifestyle with adventure, intention, and gratitude. Embracing moments with those who matter most and connecting deeply with the beauty of nature and the power of now.

 

Our Vision

To inspire the next generation to embrace moments with intention, gratitude, and joy.

 

Our Story

We started Dawn Through Dusk (DTD) in Auckland of 2024, with all our designs created in New Zealand. Dawn Through Dusk will inspire the next generation to live life with intension. We’re all about embracing adventure, staying connected to what matters and exploring life on our terms. We stand for versatile, quality gear that makes it easy for anyone - whether solo adventurers, friend groups, or families - to dive into the outdoors without missing a beat on style. Inspired by gratitude, travel, and a love for both urban living and nature, our designs connect outdoor functionality and urban style for a seamless lifestyle between city strolls to adventurous hikes.